red paper clip
red paper clip
“Bigger and better”
a game you start with something small and trade it for something bigger.
and than you repeat
The project was to design a one-page website that explores a process or phenomenon. I chose the "Red Paperclip" story, a unique tale about Kyle MacDonald, who started with a red paperclip and, through a series of 14 trades, ended up with a house.
Research
Research
“what if i took this red paper clip and try to trade it?”
I conducted thorough research by watching and reading all related content on Kyle's journey. This deep dive allowed me to understand the significance of each trade and the overall impact of his story, which turned into a global phenomenon.
“what if i took this red paper clip and try to trade it?”
I conducted thorough research by watching and reading all related content on Kyle's journey. This deep dive allowed me to understand the significance of each trade and the overall impact of his story, which turned into a global phenomenon.
Research
“what if i took this red paper clip and try to trade it?”
I conducted thorough research by watching and reading all related content on Kyle's journey. This deep dive allowed me to understand the significance of each trade and the overall impact of his story, which turned into a global phenomenon.
Design
Design
To capture the era when Kyle made his trades, I designed the website with a retro Windows theme. The design reflects the pre-social media days, immersing users in the time when Kyle personally met people and made his trades. The site is presented as an old computer screen, filled with interactive elements and hidden easter eggs, like a functional calculator, to enhance the nostalgic experience.
To capture the era when Kyle made his trades, I designed the website with a retro Windows theme. The design reflects the pre-social media days, immersing users in the time when Kyle personally met people and made his trades. The site is presented as an old computer screen, filled with interactive elements and hidden easter eggs, like a functional calculator, to enhance the nostalgic experience.
Design
To capture the era when Kyle made his trades, I designed the website with a retro Windows theme. The design reflects the pre-social media days, immersing users in the time when Kyle personally met people and made his trades. The site is presented as an old computer screen, filled with interactive elements and hidden easter eggs, like a functional calculator, to enhance the nostalgic experience.
Concept
Concept
“anyhow, It was a silly idea and it kinda turned out to be a big deal I guess”
The concept revolves around the idea of trading up, starting with something as small as a paperclip and ending with a house. The retro design and interactive features aim to immerse visitors in Kyle's journey, highlighting how a simple idea can grow into something extraordinary through persistence and creativity. The use of a retro Windows theme emphasizes the time period and the grassroots nature of Kyle's story, making the user experience both engaging and informative.
“anyhow, It was a silly idea and it kinda turned out to be a big deal I guess”
The concept revolves around the idea of trading up, starting with something as small as a paperclip and ending with a house. The retro design and interactive features aim to immerse visitors in Kyle's journey, highlighting how a simple idea can grow into something extraordinary through persistence and creativity. The use of a retro Windows theme emphasizes the time period and the grassroots nature of Kyle's story, making the user experience both engaging and informative.
Concept
“anyhow, It was a silly idea and it kinda turned out to be a big deal I guess”
The concept revolves around the idea of trading up, starting with something as small as a paperclip and ending with a house. The retro design and interactive features aim to immerse visitors in Kyle's journey, highlighting how a simple idea can grow into something extraordinary through persistence and creativity. The use of a retro Windows theme emphasizes the time period and the grassroots nature of Kyle's story, making the user experience both engaging and informative.
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