uppercut
uppercut
A fictional 3d movie production brand I created as part of a collaborative project with Infected Mushroom. The brand is designed to blur the lines between reality and fiction, working with top talents to develop digital assets and compelling stories for movies and games.
Client
Mardin Saka
Year
2024
Category
Branding
Research
Research
The research for UPPERCUT was grounded in an exploration of Israel’s cultural resilience and artistic talent, with additional insights drawn from influential books like Creativity Inc. and Directing the Story. These resources informed the brand’s development, ensuring it embodies the nation’s strength and innovation while resonating with both local and global audiences.
The research for UPPERCUT was grounded in an exploration of Israel’s cultural resilience and artistic talent, with additional insights drawn from influential books like Creativity Inc. and Directing the Story. These resources informed the brand’s development, ensuring it embodies the nation’s strength and innovation while resonating with both local and global audiences.
Research
The research for UPPERCUT was grounded in an exploration of Israel’s cultural resilience and artistic talent, with additional insights drawn from influential books like Creativity Inc. and Directing the Story. These resources informed the brand’s development, ensuring it embodies the nation’s strength and innovation while resonating with both local and global audiences.
Design
Design
The design of UPPERCUT features a bold visual identity with a custom font and 3D elements, reflecting the brand’s dynamic nature. The design is versatile, ensuring consistency across digital and physical platforms while making a strong impact.
The design of UPPERCUT features a bold visual identity with a custom font and 3D elements, reflecting the brand’s dynamic nature. The design is versatile, ensuring consistency across digital and physical platforms while making a strong impact.
Design
The design of UPPERCUT features a bold visual identity with a custom font and 3D elements, reflecting the brand’s dynamic nature. The design is versatile, ensuring consistency across digital and physical platforms while making a strong impact.
STRATEGY
STRATEGY
The strategy for UPPERCUT aims to position the brand as a leader in global entertainment by leveraging Israel’s cultural identity and creative strengths. It focuses on targeting niche audiences, using immersive storytelling, and building a strong brand presence through innovative marketing and strategic partnerships with top Israeli talents.
The strategy for UPPERCUT aims to position the brand as a leader in global entertainment by leveraging Israel’s cultural identity and creative strengths. It focuses on targeting niche audiences, using immersive storytelling, and building a strong brand presence through innovative marketing and strategic partnerships with top Israeli talents.
STRATEGY
The strategy for UPPERCUT aims to position the brand as a leader in global entertainment by leveraging Israel’s cultural identity and creative strengths. It focuses on targeting niche audiences, using immersive storytelling, and building a strong brand presence through innovative marketing and strategic partnerships with top Israeli talents.
Concept
Concept
The concept of UPPERCUT blends reality and fiction, featuring Israeli musicians as super-powered characters in a cinematic universe. This approach captivates audiences and highlights Israel’s creative talents on the global stage.
The concept of UPPERCUT blends reality and fiction, featuring Israeli musicians as super-powered characters in a cinematic universe. This approach captivates audiences and highlights Israel’s creative talents on the global stage.
Concept
The concept of UPPERCUT blends reality and fiction, featuring Israeli musicians as super-powered characters in a cinematic universe. This approach captivates audiences and highlights Israel’s creative talents on the global stage.
More Works More Works
More Works More Works
