apple festival
apple festival
Apple “Party Different”
The “apple tour”,a never ending party, green, always on, limited on apple music, with distanced participants using our latest technology of virtual reality headset - the Vision Pro.
Client
marketing course, shenkar
Year
2024
Category
social, concept
website
Visit Site
full Project
check project
Research
Research
Our research highlights two key challenges: environmental impact and market competition. We found that our product is perceived as environmentally unfriendly, which has affected the company's reputation. Additionally, we've observed a decline in user numbers, with Spotify steadily gaining control of the market in recent years
Our research highlights two key challenges: environmental impact and market competition. We found that our product is perceived as environmentally unfriendly, which has affected the company's reputation. Additionally, we've observed a decline in user numbers, with Spotify steadily gaining control of the market in recent years
Research
Our research highlights two key challenges: environmental impact and market competition. We found that our product is perceived as environmentally unfriendly, which has affected the company's reputation. Additionally, we've observed a decline in user numbers, with Spotify steadily gaining control of the market in recent years
Design
Design
For the design, we aimed to honor Apple's core aesthetic by keeping it simple and elegant, yet sophisticated and futuristic. We deliberately chose green for the new feature to playfully reference Spotify's iconic color, giving a nod to our competitor.
For the design, we aimed to honor Apple's core aesthetic by keeping it simple and elegant, yet sophisticated and futuristic. We deliberately chose green for the new feature to playfully reference Spotify's iconic color, giving a nod to our competitor.
Design
For the design, we aimed to honor Apple's core aesthetic by keeping it simple and elegant, yet sophisticated and futuristic. We deliberately chose green for the new feature to playfully reference Spotify's iconic color, giving a nod to our competitor.
role
role
My role involved developing the concept and making key decisions throughout the project. I also assisted in creating the presentation and delivered it in front of the class.
My role involved developing the concept and making key decisions throughout the project. I also assisted in creating the presentation and delivered it in front of the class.
role
My role involved developing the concept and making key decisions throughout the project. I also assisted in creating the presentation and delivered it in front of the class.
Concept
Concept
The concept is to create a new, better, and greener way to party by encouraging users to embrace eco-friendly practices while enjoying music. Our goal is to go greener and bigger, attracting users from Spotify to Apple Music by offering a superior, environmentally conscious experience. Additionally, this initiative aligns with promoting the new Apple Vision Pro, integrating advanced technology with sustainable entertainment.
The concept is to create a new, better, and greener way to party by encouraging users to embrace eco-friendly practices while enjoying music. Our goal is to go greener and bigger, attracting users from Spotify to Apple Music by offering a superior, environmentally conscious experience. Additionally, this initiative aligns with promoting the new Apple Vision Pro, integrating advanced technology with sustainable entertainment.
Concept
The concept is to create a new, better, and greener way to party by encouraging users to embrace eco-friendly practices while enjoying music. Our goal is to go greener and bigger, attracting users from Spotify to Apple Music by offering a superior, environmentally conscious experience. Additionally, this initiative aligns with promoting the new Apple Vision Pro, integrating advanced technology with sustainable entertainment.
More Works More Works
More Works More Works
