Growing up in Tel Aviv, I was always balancing two sides, either full of energy, spending my time in sports and martial arts, or diving into my creative world, drawing and building 3D models. My time in the scouts also shaped my creativity and leadership skills. After high school, I joined the IDF artillery as a commander, but a medical condition forced me to step down from service.

Afterward, I spent a year taking cinematography courses at Tel Aviv University, and during that time, I discovered my passion for the food industry. I started from the ground up and quickly moved into management roles at some of the top spots in Tel Aviv, eventually managing multiple branches of the renowned pizza chain "Tony Vespa." The role allowed me creative freedom, from designing menus to perfecting products, letting me explore my artistic side. After 10 years in the food scene, I craved new challenges, leading me to pursue Communication Design at Shenkar.